Thom Browne | Opening of Tennis Pro Shop — Flaunt Magazine

2022-08-13 13:58:09 By : Ms. Lily Wang

Luxury fashion designer Thom Browne's love of tennis has pushed him to open his first stand-alone retail store in France. His retail presence has expanded through the Thom Browne Tennis Pro Shop established at the private members club, EPI, in Saint-Tropez.

Photo Courtesy of Thom Browne

Thom Browne and architect Flavio Albanese collaborated on the design to incorporate Browne's signature style while aligning with the composition of EPI. Compared to the Miami flagship store, which uses metallic tones in the interior, the Saint-Tropez location will use softer tones to conform to the leisurely environment.

The Tom Browne Tennis Shop is designed alongside the 1959 tennis retreat-inspired resort surrounded by greenery. Situated along the beach, the exterior continues to set the tone of the resort with a bungalow-style building. Guests have the opportunity to enter the store through the resort and into a luxury-style waiting room. The trio of blue, white and red lines serve as the guides through the store and resort.

The designs on display will feature Browne's signature ready-to-wear styles as well as accessories. Limited edition EPI branded Thom Browne accessories will also be displayed. Although limited edition, these accessories will continue to transform into unique pieces for every season.

Guests looking to make their way into the shop will have to set an appointment in order to keep with the privacy of the resort.

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